Logo Design

Ana Lavigne – Tourist Guide

I was hired to design a logo for a Tourist Guide. On this project, I asked the client to describe the business, who is the target audience, and list 5 keywords that represented the business. With that in mind, I created a moodboard with photos, logos and colors then shared with the client.

Once the moodboard was aligned with the business and her thoughts, I started brainstorming and drawing some sketches. Then I finalized the logo and its variations using Adobe Illustrator.