Tourist Guide

Branding & Logo Design

I had the pleasure of crafting a logo for a tourist guide service that celebrates exploration and discovery.

Visually striking and meaningful logo that encapsulated the essence of a brand.

I had the opportunity to design a logo for an entrepreneur in the travel and tourist guide industry. The goal was to create a logo that symbolizes the spirit of adventure and exploration, while also conveying reliability and professionalism.

By using an airplane as the central element and choosing a color palette of blue and yellow, the logo effectively communicates freedom, tranquility, warmth, and positivity. The typography strikes a balance between modernity and elegance, reflecting sophistication and reliability. This project demonstrates my ability to create logos that are not only aesthetically pleasing but also rich in symbolism and meaning.

About the Company

Based: Brazil | Industry: Travel

The Challenge
Choosing a central element that resonates with the travel and tourist guide industry. Insuring the color palette evokes the right emotions and aligns with the brand identity. Finding the perfect balance between modernity and elegance in the typeface. Ceating a logo that appeals to both adventure-seekers and casual travelers.
Our Goal
To design a logo that effectively represents an entrepreneur’s travel and tourist guide service, encapsulating the spirit of adventure, exploration, and reliability, while appealing to a wide audience.
Key Components
  • Symbolism
  • Color Palette
  • Typography
  • Design Elements
Technology Used
  • Adobe Illustrator
  • Photoshop

Design Thought Process

1

Discovery

Collaborated with the client to understand their vision, brand values, target audience, and project goals. This foundational step ensures that the design aligns with the client’s expectations and market needs.

2

Mood Board creation

I created a mood board to visualize the design direction. This includes gathering inspiration from various sources, such as images, colors, textures, and typography, which collectively set the aesthetic tone for the project.

3

Color Pallet

With a clear direction established, I developed a color palette that embodies the brand’s identity and evokes the desired emotions. Each color is carefully selected to ensure harmony and consistency across all design elements.

4

Design

The final step involves designing the logo, where I integrated the insights from previous stages. I focused on creating a symbol that captures the brand’s essence, incorporating balanced typography and a harmonious color scheme to produce a compelling and memorable logo.

What Was Delivered

The final logo encapsulated the spirit of adventure and discovery, inviting travelers. The design is elegant, vibrant, and timeless, serving as a symbol of guidance and inspiration for adventurers around the world. The logo’s modern typography, combined with its meaningful color palette and central airplane symbol, has enhanced the brand’s identity and appeal, instilling confidence in travelers and guiding them toward new horizons.