Partner Gallery

Web Filtering Tool

As the UX/UI designer for the project, I was tasked with creating an interactive tool that allows users to explore and learn about over 500 partners, enhancing user engagement and reducing the time spent with internal resources.

Interactive tool to streamline partner exploration and education.

The Partner Gallery is an innovative tool designed to showcase TripleLift’s top-tier partners in an interactive manner. Users can easily browse and learn about over 500 partners based on various criteria, which increases interest and education about these partners. The tool aims to reduce the reliance on internal resources for partner information by making it readily accessible and visually appealing.

About TripleLift

Headquarters: New York, NY | Founded: 2012 | Industry: AdTech | Company Size: 500+ | Revenue: $95.3M (2024)

The Challenge
Key challenges included transforming a static spreadsheet into an interactive tool, ensuring intuitive navigation, and managing the integration of extensive partner data.
Our Goal
The main goals were to create a visually engaging and interactive interface, improve user experience, and reduce the resources required for internal support.
Key Components
  • Interactive Partner Browsing
  • Visually Engaging Design
  • Intuitive Navigation
  • Custom Link Sharing
  • Educational Resources
Technology Used
  • Figma
  • FigJam
  • Photoshop
  • Monday.com

Design Thought Process

1

Research Phase

We dove into user interviews, surveys, and card sorting exercises to pinpoint needs and pain points. We also benchmarked similar tools to pick up best practices and find areas for improvement.

2

Persona Creation and User Flow

We created detailed personas to represent different user types, which guided our design decisions. User flows were mapped out to ensure seamless navigation and task completion, aligning with user needs and behaviors identified in our research.

3

Information Architecture

We developed a robust information architecture, organizing content logically to enhance findability and usability. This was crucial in managing the extensive data set of 500 partners.

4

Design and Prototyping

Using Figma, we started with wireframes to map out the structure, ensuring a user-centric approach. Then, we developed interactive prototypes, refining them with user feedback. Our main focus was on intuitive navigation, quick info retrieval, and a clean, engaging interface.

What Was Delivered

The Partner Gallery project resulted in a highly interactive tool that significantly improved user engagement and education about TripleLift’s partners. The tool’s intuitive design have enabled the sales team to efficiently present partner information to clients, reducing internal resource usage. This led to increased client interest in private marketplaces and better understanding of premium publishers.