Web Page Designs

In-House Designer at TripleLift

As an Interactive Designer at TripleLift, I collaborated with cross-functional teams to craft engaging web experiences that resonate with our users. Leveraging my UX/UI design expertise, I focused on meticulous design craftsmanship, creating visually stunning and user-centric digital solutions.

User-centered approach, ensuring engaging and aesthetically pleasing web experiences.

In my role at TripleLift, I led the development of a comprehensive web design system in Figma, ensuring brand consistency and streamlined workflows. By collaborating with various teams, I managed project requests, conducted thorough QA, and continuously iterated on designs based on user feedback. This resulted in a seamless transition to a revamped WordPress website, enhancing user engagement and showcasing TripleLift’s innovative solutions.

About TripleLift

Headquarters: New York, NY | Founded: 2012 | Industry: AdTech | Company Size: 500+ / Revenue: $95.3M (2024)

The Challenge
Create a cohesive web design system that catered to diverse web page requests while maintaining brand consistency and user engagement.
Our Goal
Develop a comprehensive web design system in Figma, ensuring faster and more consistent design-to-development processes.
Key Components
  • Web Design System
  • Collaborative Workflow
  • Continuous Improvement
Technology Used
  • Figma
  • Adobe Creative Suite
  • Monday.com
  • Slack
  • Midjourney

key Components Details

1

Web Design System

Developed and maintained in Figma, including typography, use cases, and a grid system for different devices.

2

Collaborative Workflow

Involved cross-functional teams, including Marketing, Operations, and Engineering, with a structured process for project requests, design iterations, and QA rounds.

3

Continuous Improvement

Iterative approach to refine designs based on feedback and performance analysis.

4

Cross-Functional Teams

Using Figma, we started with wireframes to map out the structure, ensuring a user-centric approach. Then, we developed interactive prototypes, refining them with user feedback. Our main focus was on intuitive navigation, quick info retrieval, and a clean, engaging interface.

What Was Delivered

The redesigned web experiences at TripleLift featured a cohesive design system, streamlined workflows, and enhanced user engagement. This resulted in a more efficient design-to-development process and a website that effectively showcases TripleLift’s brand and innovative solutions, contributing to the company’s overall growth and success.